How To Increase Online Sales: Website Design Tips (Part 2/2)
Want to increase your online sales? We have compiled some of our top website design and landing page design tips to share in our 2-blog series (this is #2; read #1 Landing Page Design Tips). Sometimes, small changes influence visitors in a way that converts website traffic into sales. These web design tips can help transform your business online.
For nearly all businesses today, your website acts as your online experience for customers. Even if you have a physical location, many potential buyers will visit your website before entering your showroom. That's why the design of your website determines whether you inspire visitors with reasons to make a purchase or wait to buy elsewhere.
The right website design grabs visitors' attention when they arrive and makes them fall in love with your products or brand. This blog will cover proven ways to update your website design that upgrades your user experience, which means more and leads to more leads and online sales.
Clear Website Goals: Website Vs Landing Page
Before designing your website, clearly define your goals. Consider creating a landing page to generate leads, promote a specific product or service, or drive newsletter signups (read How To Increase Online Sales: Website Landing Page Tips). Website goals look more like needing a store to sell your products, promoting products to increase sales, sharing your mission, team, and story, or offering an online platform to buy courses or event tickets.
Whether it is an online store, a place to host events, a hub for your brand, or an online membership, you will be guided in making the right decisions by understanding your website's purpose. Your core business objective and product offering should lead design and content decisions.
Share What Makes You Different (Unique Value Proposition)
Your website goal determines the type of website you need, which is the moment to start with sharing how you are unique and different. Some businesses just have a single page with the right information that someone needs to fall in love with their brand and be motivated to make a purchase. Others have a catalog of pages so customers can get lost in their website for hours. Which are you?
For your website, highlight what sets your product or service apart from your competitors, showcasing and sharing what makes you different (your unique value proposition). Is it the way you create your products? Is it who you service? Are you filling a unique gap in the marketplace? To help make your offer more valuable to your target audience, communicate benefits versus features. This will help visitors understand why they should choose your business over others.
Impactful Website Visuals & Media
Make sure your website visuals align with your brand and image. With your marketing and website design, select photos, videos, colors, and terminology relevant to your customers that they love. This helps to avoid conflict/confusion as it speaks directly to them. When these things aren’t aligned, people get confused, and when it comes to sales, a confused mind always says no. Make it relevant to them, share your best selling points, yet focus on connection and relationship building versus only getting the sale.
Your website is your opportunity to create an experience for your customers that expands your brand. Done right, great website design helps create an engaging experience that deepens customer loyalty.
User Experience Designed For Website Goal #1
Websites get more sales when they are easy to use and fast with getting customers what they need to make a purchase. Choose a simple layout with clear menus, labels, and easy search so visitors can quickly find what they want. Compress images and code to make pages load faster. Include share buttons for events and use embedded codes for social media feeds to help get fresh content on your website.
Personalize your website for each visitor based on their interests and browsing history using cookies. Show them product recommendations and content tailored just for them. This makes it more likely they will make a purchase. Also, you can add live chat or a chatbot that will instantly answer questions and help guide visitors toward completing their purchases. Real-time support combined with a well-designed, fast, personalized website keeps people engaged and leads to more sales.
Want More Website Traffic and Sales? Update Regularly!
In the online world, more visibility for your site in search engines and ranking at the top means more visitors and potential customers. Google and other search engines favor consistently maintained and updated websites, pushing them toward the top of results.
If maintaining an optimized online presence sounds like too much work, there is no need to worry—our team at Graphic Web Design would be glad to lend our hand. We create high-converting websites and landing pages that turn casual visitors into paying customers. Our specialty is creating clean, modern designs using WordPress, Drupal, and HTML 5 to help you grow online.
Remember, a well-designed landing page and website work to achieve your ultimate goal of increasing online sales. While your landing page captures visitor information as leads, your website plays a vital role in nurturing those leads into loyal customers. By continuously monitoring your landing page's performance, analyzing visitor behavior data, and making data-driven improvements, you can ensure your website remains optimized for conversions.
Contact our team at Graphic Web Design today for a website refresh that will help boost your search rankings and increase your sales. Don't let an outdated or poorly performing website cost you sales when you can get help with the minor tweaks that will transform your business online.